Having organic visibility in search engines like Google can be an excellent source of leads for Heating, Ventilation, and Air Condition companies. But because this industry is very competitive, it is not enough to go through the usual route of Search Engine Optimization. Instead, company owners need to out-strategize or outperform their competitions.
Listed below are some areas where Heating, Ventilation, and Air Condition firms tend to show weakness when it comes to Search Engine Optimization. If the business can execute these the right way, they can outrank their competition, and they can get the lion’s share of organic leads and website traffic in their local market.
Mobile-friendly website design
Having a mobile-ready and mobile-awesome website is HVAC companies’ first Search Engine Optimization job. Internet access through mobile phones far exceeds desktop usage, and the gap is still widening as technology develops – and most mobile searches on SEs like Google have local intent. It makes the mobile phone industry indispensable.
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If a company’s website is poorly made and its performance, when accessed through a mobile phone, is not that great, the next click people make, will be the competitor’s website. The website’s mobile-friendliness is also a critical ranking factor for search engines: all things being equal, the best mobile online page will outrank other sites on searches done on mobile phones and desktops. To maximize its mobile-friendliness, sites need to:
Replace PDF brochures with HTML pages (they are hard to read when you are using mobile devices).
Keep all the inquiry forms very simple and make the fields large for easy entry on small-screened mobile devices.
Lock phone icons with click-to-call functionalities at the top of the web page, so it is always in plain sight no matter how far down the web page the visitor scrolls.
Use a lot of white space, and keep every paragraph as short as possible, usually two to three lines.
Lock tab navigation or hamburger at the top of the web page and keep it as simple as possible.
Other mobile design methods companies can apply to their sites’ investing in professional design will help generate tons of return in Search Engine Optimization results.
Local Search Engine Optimization priorities
Local SEO is under the umbrella of SEO focused on local ventures or businesses like HVAC to make companies stand out organically on SEs like Google for searches in a particular geographic market. While local Search Engine Optimization involves a lot of activities, these are some of the most important ones that companies need to get right:
The company name, physical address, and phone number need to be displayed uniformly on every website page. It is also known as NAP information, or Name, Address, Phone number.
Cultivate a positive user review on the Better Business Bureau (BBB), Yelp, Google Business, and other reputable review sites devoted to Heater, Ventilation, Air Condition services, and related industries, as well as on social media platforms like Facebook, Twitter, Instagram, or Google My Business. Good reviews will boost local Search Engine Optimization and benefit the brand image and lead generation of companies in obvious ways. This is very important if the business wants to have organic online visibility.
To know more about how to check companies on BBB, check out https://www.dummies.com/business/check-business-better-business-bureau to find out more.
Get citations about the business on local business sites and regional and local news websites. Mentions of the company will tell Google, as well as readers, that the business is successful and reputable.
Cultivate and set up a Google My Business web page for every physical location of the company. Since it is a Google property, an active company presence, as well as user reviews, will get a favorable exposure from Google when end users are searching for Heating, Ventilation, and Air Condition services.
Speed up the loading time of the web page
Page loading speed is a very important ranking factor for search engines and one that businesses usually overlook. But if entrepreneurs think about their online behavior, they will immediately see that slow-loading pages are the easiest way to send consumers clicking away to their competitors.
A lot of factors can slow down the loading time. Some of the reasons include inferior or shared hosting, poor retrieval and storage of site images, technical server problems, improper coding, and the use of outdated CMS platforms. If you have not done it in a while, you can consider using SEO for your HVAC business or do technical checks on the site to identify the loading speed, as well as other technical problems critical to Search Engine Optimization. A lot of these problems are pretty easy to fix and have a significant effect on its SEO performance.