The objective of all kinds of social media marketing efforts is to drive traffic and thereby, increase conversions. As competition and hence, complexities grow, new channels of delivery emerge to take contents to the end subscriber. Success lies in utilizing all the new channels to their full potential; thereby ensuring reach and communication to a wider subscriber base.
A few years back, fewer people were aware of the emerging trend of influencer marketing, even were not aware of its crucial benefits in business. However, today, with rapid change in the business world, companies are always looking for new marketing strategies and ways.
Social media are social software that mediate human communication. When the technologies are in place, social media is ubiquitously accessible and enabled by scalable communication techniques. A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.