A few years back, fewer people were aware of the emerging trend of influencer marketing, even were not aware of its crucial benefits in business. However, today, with rapid change in the business world, companies are always looking for new marketing strategies and ways.
Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.