The world shifted with the latest events from the streets to the internet. For marketers, that means just one more thing – getting things done online and work harder than ever.
If you’re running a small business or you’re a marketer looking for inspiration in these troubled times, here are 7 pointers on how to make your marketing campaign grow faster, better, stronger. Follow up to learn more about it.
1. Understand your target and know what you’re selling
Selling hot-dogs on the street is hoping for the crowd to be hungry. On the internet, it’s much different. The people are always ready to spend their money on something they like, and it’s the job of markers to make them see the importance of a product.
That means, everyone should be aware of what they are selling and where they will offer this product. Selling Rolex watches can’t be done in the local coffee bar where freelancers work most of the time. Going around and selling them will make people think you’re a thief.
It’s the same online. You need to know what you’re selling and what your target group is. Luckily, social networks provide a great option for all companies trying to do this. You can aim the target you like and make sure you did the best possible job.
2. Hire Influencers
It’s a well-known fact that consumers don’t trust brands and experts working for them. The majority of them think that the information published in advertisements is just lying trying to make people buy stuff.
On the other hand, if a friend or even a total stranger suggests that some product is great, consumers are most likely to see this opinion as relevant. See more about it here.
With the rise of internet trends, influencers saw and took the chance to become valuable in the marketing world. What used to be their hobby turned into a business. Now, even world-famous celebrities charge for a simple promotion on their social network profiles.
More importantly, people who are skilled or simply popular online are a great way to build a campaign. There are lots of examples where people who weren’t famous and gained millions of fans and followers are now brand representatives. It’s because folks love to see ordinary people like them using products that they’d be using themselves.
3. Do perfect SEO
SEO is still a valuable player in building an online marketing campaign. The Search Engine Optimization of your website is highly important for getting all those clicks from the search engines.
Of course, this is not something a business owner can do on their own, a professional online marketing company is needed for this. So, if you’re aware of the SEO benefits, you know how important it is and how much you can gain by simply doing the basics.
If it’s a company that is unique and is easy to be promoted in the local community, you can be sure that results will come in no time. Getting on page 1 on Google can boost the business and make a ton of new sales.
4. Use Google Analytics
Google Analytics or any other analytics plugin for that matter is a perfect way to understand what is happening with your site and why things aren’t moving as you want them to move.
Installing this will give you an insight look at much different information that you can find crucial for raising the game.
With a better analysis of the insights, you’ll be able to recognize the target group we mentioned in point 1, and with it make sure that you’re aiming the campaign to the right place. For example, if you’ve been promoting your brand on age group specifically from 18 to 23, and you see no results, then it’s probably the best to try with something else until you get the right one.
5. Do giveaways
Who doesn’t like free stuff? Everyone does. Promoting a brand and making new fans and followers on social networks is a great way to become popular.
The best way to do it is by rewarding people randomly. Social networks give you this option, so you have nothing to worry about. The more important thing is to explain to people that they need to do a certain job to get the giveaway.
This way you’ll gain reach, and in these times, reach is everything. Make sure your followers do a good job and then do another giveaway after a while.
6. Communicate and be personal
No one likes robotic companies who keep to themselves. Being serious is boring, and there are times when it is a must, but these times are not too often.
Those brands that started a lighter and more personal approach to their customers saw a major rise in customer loyalty. Loyalty is highly important. It is said that 20% of the most loyal clients make 80% of the total revenue. See more about this here: https://en.wikipedia.org/wiki/Pareto_principle.
7. Use videos rather than blah, blah
Video killed the radio star back in the 80s, and today it’s still dominating over everything else in the marketing world. Videos on Instagram see a much bigger interaction from fans than any other form of advertisement.
That means using commercials in the standard TV format still works, but they need to be adjusted for the public. This is a completely different marketing branch and it’s highly complex. In short, videos are the number one way to promote a brand.
These 7 tips for raising a better online marketing campaign might be nothing new for some, but others will see a great idea for their next trick. Following them will surely make benefit in promoting the product you’re working on.
Finally, if none of these work, then you can do something on your own. An idea that will be an ace off your sleeve. Lots of great projects started like this, so why not give it a chance?