Make Public Relations Through Media Monitoring

Media monitoring has started in the mid-nineteenth century as an overhaul to press down. Readers to scan new articles in printed publications in search of the keywords from multiple clients. Readers select keywords in articles, and then Shaving blades were used to cut off the distinguishing elements and place the trimmings in them Folders and deliver clips by mail to the client. Most pressure press Services provided in a limited geographic area (country, for example) Publications that are monitored in one language only.

It is a key tool for public relations, marketing and competitive intelligence.

Most companies, non-profit organizations (such as institutions, hospitals, etc.), government agencies,  and people as authors and celebrities use the media as a tool to identify their society signals, brands and media executives. Some organizations also implement media monitoring tools to track the success of their press releases, to find information about competitors and specific problems related to the organization, to compare performance with competitors, to manage the reputation of companies or brands, to collect information from industry, to understand the strengths and weaknesses of Better, to identify new business opportunities and other purposes.

  • News media and social monitoring:

The editorial content of media monitoring of news sources, including commercial publications newspapers, magazines, television, radio stations, is the most common form of media supervision. This type of media monitoring is called “news monitoring”. In addition to monitoring news, many organizations are now also monitoring social networks on the Internet, tracking signs about social networking such as Face book, Twitter, blogs, forums and forums. This is known as social network monitoring, buzz monitoring.

  • Profile monitoring media and search terms:

Media monitoring begins with the search file, search terms, keywords, or keyword phrases. The search profile contains the terms of service: the means to be monitored, the type of articles and / or the indication to be delivered, the duration of the monitoring time and the delivery method of the article. Search terms are keywords or phrases that should appear in an article, such as an organization’s name, affiliates, or brands. The article that contains the word “clip”, “snapshot”, “news clip” or “press clipping” is usually called. The clips are actually delivered by mail or as a digital file, usually via e-mail. . It can also be delivered via RSS or FTP.

  • Monitoring of internal media monitoring:

While some organizations use internal staff to monitor news and social networks, most companies and public relations agencies outsource commercial services such as Cyber Alert. Commercial services can generally provide more complete media coverage than internal employees who use free news monitoring tools such as Google News and RSS feeds. Taking into account the labour costs of internal staff, commercial media surveillance services generally offer better results at lower cost than internal staff. Replacing internal media monitoring through an outsourced media monitoring service replaces staff from the tedious and time-consuming task of finding clips for more productive work.

The Human readers used to go from 30 to 40% of the articles that contained the keys of the client’s words, in large part because readers were rapidly scanning the articles for multiple Keywords from customers, who do not actually read the articles word by word.

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