There have been a lot many changes in all the spheres of our life but the area that has seen tremendous changes is that of commercial activities and marketing zone. Now all the enterprises that are working on the regional scale are working towards creating their global identity. That is the main reason why the online reputation and image of any company is given due priority.
For any business to flourish and establish itself in its relevant field and get recognized, it is quite important that the name and address of the business should be known to all. Earlier the business promotion was done through word of mouth or through print media. With the advancement in technology and the advent of the internet, now this task is accomplished by some professionals operating in the relevant field.
Website has made your marketing and promotion work easy. Maintenance of websites is also important but it’s not easy because due to changes in Google updates ranking of some website goes down and when people search for some services then Google did not show that websites during searching which are not up to the mark according to Google.
SEO is a technique which helps search engines like Google, Yahoo and Bing find and rank your site higher than the millions of other competitor sites in response to a search query. SEO thus helps you get traffic from search engines.SEO covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.
Social media are social software that mediate human communication. When the technologies are in place, social media is ubiquitously accessible and enabled by scalable communication techniques. A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.