Viral marketing is not easily understood by most marketers or should we add – it’s usually misunderstood but still implemented the most. That’s unfortunate particularly when a small business is involved in the picture. If you are a small business owner or marketer, viral marketing might just be enough to complement your existing strategy or even the ones that are new. This holds true particularly for the brands that are actually just starting out at a tight or even lower budget.
If you are one of those small business owners or marketers that have been thinking deeply on implementing the viral marketing strategy, here are a few questions that you must ask yourself before proceeding.
How active your fingers are, on the social pulse?
When it comes to viral marketing success, social media has been one essential ingredient worth mentioning. If you can manage to have an established social following on most of the networking platforms, we believe you are already doing the needful to push your campaign to newer heights. Additionally, incorporating user-generated content marketing into your strategy can further enhance your campaign’s reach and engagement.
The idea is to make the best use of your powerful social following already created. More subscribers, comments, likes and shares are enough to make a remarkable difference.
Can you keep empowerment and promotion separable?
Viral marketing is definitely not much about product promotion and company news sharing. Rather, you will be surprised to know that most of the viral campaigns are not using the direct marketing tactics. You will notice that most of the successful campaigns are cleverly led by a popular approach called ‘all about the audience’. This ensures that the services and the products that are to be promoted are given the secondary preference.
Remember, you should be skilled at thinking out of the box in order to create a compelling, empowering and exciting content which is ultimately the best route to success in this regard. However, it is also possible for you to go the other way round by discussing about your product a lot but in a more satirical manner.
What About Your Sense Of Humour Regarding Your Own Brand?
Business success and growth is important for the small business owners and marketers but having a sense of humour about your own brand is equally important. It is important to ensure that views are gained and wider audiences are delighted. Pranks can cleverly make your viral marketing a success.
Can You Introduce A Craze?
If you can start a craze, you are almost there. Make sure that you imitate the least and become a trendsetter. If others have got a reason to follow your style of engendering interest and sparking a craze among the masses then you are almost done.
Can Your Viral Marketing Campaign Inspire Challenge And Loyalty?
There are several features that serve as good example for an inspiring viral marketing strategy. You must keep the diversity in mind as projected by the viral marketing offers. There are various concepts that inspire loyalty in not just the demographics but also to the wider range of audience. These are also the kinds of audiences that are going to have huge respect for your brand which is irrespective of the price points and the products.
Now more and more businesses are making use of viral marketing techniques in order to achieve huge success in business. Viral marketing can help spread awareness by also introducing small businesses to the right kind of trendsetting. With minimal funding as well as effort, viral marketing can also help businesses reach a wider audience in the shortest time possible. It’s all about the conviction and finding out what works best, when, how and where!