In this simple and comprehensive guide, we will explore and learn how to use the SEO features to your advantage. It would be great if you create your own title tags and eye-catching meta descriptions for all your pages, as this will help you rank higher in search results and attract more visitors. Adding Meta Tags to your webpages is easy with free plugins like All in One SEO, Platinum SEO, and Yoast SEO. You can also get SEO tips using premium plugins like Scribe SEO.
A web page’s meta title and meta description are the most important tags because they encourage visitors to click through to your site through a search query. If you choose SEO marketing, meta tags are very useful for improving your ranking on search engine results pages. Meta tags provide context for Google’s algorithms to better understand your site’s content and the SEO keywords you’re targeting. In addition to appearing in the SERPs, using meta tags can help your site rank in non-traditional search results like Knowledge Graph, Google Image Search, and Voice Search.
Check out our SEO metadata and optimization best practices on the page below to develop your SEO strategy. Everything discussed so far in this guide is called on-site SEO, which is what you can do right on your website to improve your ranking on search engine results pages. To wrap up this guide, it’s important to briefly cover off-site SEO, the things that help you with SEO, but that happen outside of your website.
On-page SEO factors Play a vital role as it tells Google everything and help them properly to index your website and provide value to visitors and customers by the information on your site and rank for a particular search term. Writing effective metadata is one of the easiest starting points when it comes to improving your site’s ranking in Google results with SEO. However, in SEO, the type of metadata we’re talking about provides an overview and summary of the content of a web page.
Role of Meta Tags
Meta tags are the code that tells search engines like Google and Bing what’s important on each relevant page of your site. Some meta tags are visible to users as titles, but most of them are for the crawler to properly categorize and display pages. Some meta tags are related to page structure and make your site easier to fetch, also tell other search engines which parts of your page are important and which should be overlooked. While some meta tags don’t directly affect your search ranking, they do affect how Google offers your site on the search engine results page (SERP).
A meta tag is one of the key elements of on-page SEO or factors that help you optimize your website pages for better search engine rankings. Meta tags are the backbone of on-page SEO and are the first step to successfully add after you’ve finished creating a new web page. Meta tags help with this by ensuring that the information users need to know about your site is displayed ahead of time in a concise and useful way.
For search engines, provide all structured data and other metadata such as titles, descriptions, link elements, and other meta tags on all page versions.
Importance of Meta Tags
Internal links are also important for on-page SEO to boost ranking because internal links help readers to get directed on any other pages of your website, keeping them in circulation longer and therefore telling Google that your site is valuable and useful. Also, the longer visitors stay on your site, the more time Google has to crawl and index pages on your site. This traffic is valuable and Google’s first-page property is highly sought after, so the more effort and time you spent in creating quality content, the better results you’ll get. This will increase traffic to your site and indirectly help you rank higher.
Remember to use the same SEO strategies for your blog as your website: add keywords, format content, and add image tags. It’s worth learning all the SEO best practices because Google can reward all your hard work with first page rankings and organic traffic to your website that can last for years. In this section, we’ll focus primarily on creating high-quality content that will benefit your visitors and show Google that your site is valuable. Off-site SEO focuses on building trust in your site and relationships with other sites through high-quality backlinks, while on-site SEO, or technical SEO, refers to the practice of optimizing page content to rank in search results page (SERP).
The description meta tag in the page code of your web pages provides search engines with a small piece of text that they can show users in search results.
While there is no minimum or maximum length for the text in the description meta tag, we recommend that you make sure it is long enough to fully appear in search and contains all relevant information that users will need to determine if the page will be useful and relevant to them. The description metatag describes the content of the page. Google also mentioned in its instructions that the description is not considered for the SERP ranking, However, it is still an essential aspect of search engine optimization because it might show in the snippet and influence the decision of users to click on the link.